Art direction
CKF poster
Real fighters turned into marble statues.
In progress
404 sources studied on graffiti
10 criteria to judge the lettering
The poster for a jiu-jitsu tournament: real fighters become Greek marble statues, with an imposed pose held from one image to the next, and graffiti lettering studied before it is drawn.
Stack: Image generation, art direction.
The direction
- Real fighters as marble statues, an imposed pose held from one image to the next.
- A version with a goat, for the “GOAT”.
- Pose approved by the client.
The method
- A study of 404 sources on graffiti, 276 of them audited, then a 10-criterion grid to judge the lettering.
- A traceable generation pipeline: ChatGPT projects, batches, targeted edits.