Florent Le Page
Black smokebuddy personal filter and black compact purifier

Online store

SmokeZero

An e-commerce brand built and run end to end.

Live

6 languages
64 animations in the theme
60 in-house scripts

SmokeZero sells personal filters and purifiers against smoke odor, in six languages, shipping across the European Union and Switzerland. I built the brand and I run the store: custom Shopify theme, catalog, visuals, advertising, and in-house tooling that checks every release.

Stack: Shopify, Liquid, JavaScript, Node.js, Meta API.

SmokeZero showcase: a black personal filter and purifier in smoke

Interactive showcase: the smoke clears while you hold the click

The store

  • Custom matte black Shopify theme, 64 distinct animations.
  • Six languages: French, English, German, Spanish, Italian and Dutch.
  • A dedicated page for businesses, automatic reminders for abandoned checkouts.

The tooling

  • Controlled releases with rollback, an internal-notes check before every publication.
  • Theme comparison, mobile check, cookie banner, ShopifyQL analytics.
  • Meta ads read and managed through the API, Instagram posts published by scheduled jobs.

The visuals

  • Product scenes generated and checked with my image skill, then placed on product pages by script.
  • Campaigns adapted for each language.