
Online store
SmokeZero
An e-commerce brand built and run end to end.
Live
6 languages
64 animations in the theme
60 in-house scripts
SmokeZero sells personal filters and purifiers against smoke odor, in six languages, shipping across the European Union and Switzerland. I built the brand and I run the store: custom Shopify theme, catalog, visuals, advertising, and in-house tooling that checks every release.
Stack: Shopify, Liquid, JavaScript, Node.js, Meta API.

Interactive showcase: the smoke clears while you hold the click
The store
- Custom matte black Shopify theme, 64 distinct animations.
- Six languages: French, English, German, Spanish, Italian and Dutch.
- A dedicated page for businesses, automatic reminders for abandoned checkouts.
The tooling
- Controlled releases with rollback, an internal-notes check before every publication.
- Theme comparison, mobile check, cookie banner, ShopifyQL analytics.
- Meta ads read and managed through the API, Instagram posts published by scheduled jobs.
The visuals
- Product scenes generated and checked with my image skill, then placed on product pages by script.
- Campaigns adapted for each language.